BEFORE THEMOMENTSTHAT MATTER.
A performance chew engineered for focus, composure, and intentional state control. For the moments that matter most.
WHAT IS
PROTOS?
A performance chew designed for state control. Built to help you become more focused, calm, and intentional during the moments that matter.
Engineered to anchor attention and create a rhythmic, grounding effect.
Engages the nerve system that drives alertness and sensory awareness.
Three actives chosen to support, not overpower, the chewing experience.
The goal isn't overstimulation. The goal is controlled focus.
LIQUID CORE. EUCALYPTUS MINT.
WHY CHEWING
CHANGES STATE.
Chewing activates the trigeminal nerve. One of the most important nerves in the human body, heavily connected to alertness, facial activation, sensory awareness, nervous system regulation, and cognitive engagement.
When chewing resistance is engineered correctly, the body becomes physically engaged in a rhythmic, grounding pattern that anchors attention and reduces distraction.
Protos was designed specifically around this mechanism.
ENGINEERED FOR
CLEAN PERFORMANCE.
Designed to support the chewing experience. Never overpower it.
L-Theanine
Supports calm focus and smoother cognitive performance under pressure.
Alpha-GPC
Supports attention, mental clarity, and the mind-muscle connection.
L-Tyrosine
Supports alertness, mental resilience, and cognitive performance during demanding moments.
Three actives. Built to support the chew. Not replace it.
MORE THAN
PERFORMANCE.
Protos isn't a functional gum. It's a ritual you can repeat.
Every layer of the experience has been intentionally engineered to support focus, presence, and composure when it matters most.
Engineered Resistance
Calibrated chew. Sustained engagement. A grip your jaw can feel.
Xylitol Shell
Sugar-free, tooth-friendly, saliva-supportive. Built to be worn daily.
Center-Fill Core
A custom formulation in development for the Protos experience alone.
Prebiotic Fiber
Wellness layered inside the core. Quiet, useful, intentional.
Long-Form Flavor
A sensory anchor that holds. Keeps you with the task in front of you.
Made for a Ritual
Not a stimulant. A modern performance ritual you can repeat.
Not a stimulant.
A modern performance ritual.
THREE SWITCHES.
ONE CHEW.
A chew that thinks ahead. Engineered for the 90 seconds before pressure arrives.
Focus
Tunnel vision when distraction won't help.
Calm
Composure when pressure rises.
Control
Intentional energy. Clear decisions. Locked in.
HOW THIS
STARTED.
An unexpected anchor.
In September 2025, founder Jeramy Poole began chewing an extremely hard, flavorless gum made by a small private company in Turkey.
At first, the reason was purely aesthetic.
Jeramy noticed his face was starting to soften on camera and liked the idea of toning his face while also training his body in the gym.
But something unexpected happened.
Because the gum required real resistance to chew, it occupied just enough attention to keep him grounded.
He noticed he was:
- Less distracted by his phone
- More focused during workouts
- More creative
- More present
- More intentional under pressure
Many of his best ideas started showing up while he was training.
Soon, Jeramy began reaching for hard gum not only during workouts, but before client projects, creative work, strategy sessions, filming, and moments where he needed deeper focus and more intentional energy.
The question that became Protos
What if this simple behavior
could be engineered into a product?
THE PROTOS100
A private 14-day beta experience testing whether intentional resistance chewing can improve real state-control during the moments that matter.
- 01Early access to Protos
- 02Access to the private beta experience
- 03Daily usage guidance
- 04Performance tracking prompts
- 05Access to the founding participant group
WHO IS PARTICIPATING
IN THE PROTOS 100?
The Protos 100 is intentionally small and highly curated.
We are inviting thoughtful, high-performing individuals whose feedback we genuinely value. People who operate under pressure, think creatively, solve difficult problems, and understand the importance of focus, composure, and intentional performance.
Many participants already rely on performance rituals such as:
Protos is not designed to replace those rituals.
It is being tested as something that may help people become more intentional, grounded, focused, and locked in during moments that matter.
Peter &
Lucinda Margolis
Renowned creative producers and directors behind some of the world's most recognizable live broadcasts and television productions, including:
- 01The Oscars
- 02The Grammys
- 03The CMA Awards
- 04Jeopardy!
- 05Wheel of Fortune
- 06The Voice
- 07And many others
HOW TO PARTICIPATE
IN THE PROTOS 100.
Identify your moments that matter.
Use Protos consistently for 14 days.
Share honest feedback.
CAN A SIMPLE RITUALCHANGE YOUR STATE?
Apply to join the first 100 participants helping shape the future of intentional performance.
JOIN THE
PROTOS 100.
Tell us a little about yourself and the moments you want to lock in. We review applications in waves. Selected participants get a pouch and access to the 14-day beta.
Protos Private
Access Agreement.
Protos is a private, early-stage performance system being shared with a small group of selected participants. By joining this experience, you agree to the following:
Confidentiality
Everything you see, use, or experience through Protos — including the product, formulation, design, positioning, use cases, and overall system — is confidential. You agree not to share, post, discuss, or distribute any part of this experience publicly or privately without written permission from Protos.
Use of Information
This experience is for personal evaluation and potential collaboration only. You agree not to use any information, insight, or exposure gained through Protos to replicate, reverse engineer, or develop a similar product, system, or concept — either for yourself or for others.
Participation Intent
You are participating as a trusted early user, potential partner, or aligned individual. By joining, you confirm that you are not currently developing a competing product in this category and are not participating for the purpose of competitive research.
Ownership
All concepts, materials, and intellectual property associated with Protos remain the exclusive property of Protos.
Term
These expectations remain in place for two (2) years or until Protos publicly releases the relevant information.
Acknowledgment
This is a private, invitation-level experience. By participating, you agree to respect the integrity of what is being built.